JTBD

Podcast Interview at WhyUX?

I was asked to come talk shop with Helena Levison and Dovilé Janule on the WhyUX? podcast. It was good fun, and we covered a lot of ground. Bonus: This is my debut as guest on a podcast!

The Technology Trap

Digital innovation is a hot topic. Everyone fears disruption. And yet we continue to ship software that does anything but eat the world.

How many apps on your phone do you actually use?

The Iron Law of Digital Innovation

Strategies, products and companies fail, when any of these components are out of sight. Jobs to be Done theory helps us focus on the intersection of all three.