Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.
Sticky InsightsReliable data for understanding demand
Common GoalsProjects with low risk and high potential
Shared LanguageEliminate waste and empower people
Page link coming soon
A Job Story is a great way to introduce demand thinking to your team and coworkers, as both a workshop/intro tool, and as a format to keep insights visible over time.
Join me Nov 4–5, 2018, at this year’s Fagfestival, an industry conference for media and communications specialists, organized by Dansk Journalistforbund. Read more about the topic of my talk at the link above. (Note: All talks + content are in danish at Fagfestival.)
This November 15, I’m giving my talk on Demand Thinking and Digital Innovation, at IDA – The Danish Society of Engineers. Details will follow on the link above, but you can register already! Talk will be in english.