Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.
Sticky InsightsReliable data for understanding demand
Common GoalsProjects with low risk and high potential
Shared LanguageEliminate waste and empower people
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A Job Story is a great way to introduce demand thinking to your team and coworkers, as both a workshop/intro tool, and as a format to keep insights visible over time.
Too many people present their ideas in black and white, with no rhythm and too many bullets, motivating little more than a refresh of inboxes. Use these 10 tips to light up the screen, bring your subject matter to life and make your ideas heard.