Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.
Too many people present their ideas in black and white, with no rhythm and too many bullets, motivating little more than a refresh of inboxes. Use these 10 tips to light up the screen, bring your subject matter to life and make your ideas heard.
Lars and I are evolving our tools and materials from Fagfestival ‘18 into a masterclass / seminar-ish format. We’re doing a new two-part webinar version on May 23 + Jun 12, with Dansk Journalistforbund. Access to these webinars are restricted to members, but a full package is coming soon, available to anyone looking to learn Demand Thinking.