A playbook for learning faster than you fail.
Glue ties together customer value, product management and business goals, creating:

Sticky Insights

Reliable data for understanding demand

Common Goals

Projects with low risk and high potential

Shared Language

Eliminate waste and empower people

Page link coming soon

Of note

Tools & Resources for Working with JTBD

Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.

Intro to Job Stories

A Job Story is a great way to introduce demand thinking to your team and coworkers, as both a workshop/intro tool, and as a format to keep insights visible over time.

Event: The Why + How of User Experience (UX)

Join me Nov 4–5, 2018, at this year’s Fagfestival, an industry conference for media and communications specialists, organized by Dansk Journalistforbund. Read more about the topic of my talk at the link above. (Note: All talks + content are in danish at Fagfestival.)

Event: Understand the Job of Your Users

At this year’s Fagfestival (Nov 4–5, 2018), I’m (also) doing a talk/panel-thing, together with Lars K. Jensen. Read more about this session at the link above. (Note: All talks + content are in danish at Fagfestival.)

Event: Drinks & Design Talks — Digital Innovation

This November 15, I’m giving my talk on Demand Thinking and Digital Innovation, at IDA – The Danish Society of Engineers. Details will follow on the link above, but you can register already! Talk will be in english.