Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.
Sticky InsightsReliable data for understanding demand
Common GoalsProjects with low risk and high potential
Shared LanguageEliminate waste and empower people
Page link coming soon
Digital innovation is a hot topic. Everyone fears disruption. And yet we continue to ship software that does anything but eat the world.
How many apps on your phone do you actually use?
Strategies, products and companies fail, when any of these components are out of sight. Jobs to be Done theory helps us focus on the intersection of all three.
I was asked to come talk shop with Helena Levison and Dovilé Janule on the WhyUX? podcast. It was good fun, and we covered a lot of ground. Bonus: This is my debut as guest on a podcast!