Pilot · 2015

Digital product studio. We design, build and invest in tiny products with huge impact.


Wallo · 2015 – 2019

Poster store, print shop and marketplace for upcoming Nordic artists.

Acquired 2019 🎉

Madforlivet · 2015 – 2020

A joint venture exploring niche media, personal community and memberships in food, health & lifestyle. Exit 2020 🎉


#JTBD·CPH · 2017 – 2019

A professional creative space for demand-thinking product people.


Tap · 2023

Tap is an app for chat and collaboration. Share stuff and make plans with your friends, coworkers and your day-to-day. No ads, no algorithms.


Work with me

Through 17 years of experience in new media, tech startups and e-commerce I’ve had results doing:

Strategy: Sparring and Advisory, Pilotprojects
I can help you get unstuck, or help you see the bigger picture.

MVP: User Research & Market Discovery, Risk Management

Design: Brand Identity, Form & Interaction, User Experience, Information Architecture

Sales & Marketing: Conversion, Onboarding & Lifecycle optimization

Software development: Professional WordPress setups, Ruby on Rails web apps. I’ve used WordPress since 2003, Rails since 2009. They are both amazing frameworks in their own right, but they make a killer combination. Core App = Rails (subdomain), Marketing site = WordPress (root domain). Trust me, startups:


Clients and past employers include:

Benjamin Media
Bonnier Publications
Børsen Associated
CARE Danmark
Copenhagen Air Experience
Danske Spil
MadforLivet.com / Anette Harbech Olesen
Nordisk Film
Peytz & co.
Preely (formerly Testlab.io)
Universal Apps
Vintage Cloud

See more at Pilot

Learn with me

Seminar: Intro to Jobs to be Done and Demand Thinking

Digital Innovation is a hot topic. Everyone fears disruption. And yet we continue to ship software that does anything but eat the world. How many apps on your phone was opened once, and never again?

I present the case for how the merger of service design and systems thinking, based on the theory and practices of Jobs to be Done, can be employed to raise the success rate of new projects and products. It’s a pragmatic approach, designed for continuous iteration and testing, with real results and no bullshit.

Half-day seminar, approx. 3 hours. Get in touch for more details and a full abstract.

The workshop can be adapted to suit your needs and the level of your team, and even separate talks, like these:

Past events

Fagfestival 2018

Forstå dine brugere
Panel m/ Lars K Jensen


Den gode brugeroplevelse
UX for resten af organisationen








Don’t be a stranger — reach out, if you have questions or a business inquiry. Details below.

Oh, and connect with me on LinkedIn?