Lars and I are evolving our tools and materials from Fagfestival ‘18 into a masterclass / seminar-ish format. We’re doing a new two-part webinar version on May 23 + Jun 12, with Dansk Journalistforbund. Access to these webinars are restricted to members, but a full package is coming soon, available to anyone looking to learn Demand Thinking.
A Job Story is a great way to introduce demand thinking to your team and coworkers, as both a workshop/intro tool, and as a format to keep insights visible over time.
At this year’s Fagfestival (Nov 4–5, 2018), I’m (also) doing a talk/panel-thing, together with Lars K. Jensen. Read more about this session at the link above. (Note: All talks + content are in danish at Fagfestival.)
Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.
Key insights and take-aways from the inaugural INDUSTRY:Europe conference in Dublin. A+ event, with great insights on product strategy, demand thinking, JTBD and more. For context, here’s why I just had to go.
If you had any doubts about Jobs to be Done being a hot topic, look no further than #INDUSTRY18 in Dublin. Here’s why I’m going.