A Job Story is a great way to introduce demand thinking to your team and coworkers, as both a workshop/intro tool, and as a format to keep insights visible over time.
Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.
If you had any doubts about Jobs to be Done being a hot topic, look no further than #INDUSTRY18 in Dublin. Here’s why I’m going.
I’m one of six up for doing an Ignite talk (5 min, hard limit) at this year’s UX CAMP at IT University next month. Exciting!