Tools & Resources for Working with JTBD

Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.

Why I Just Had to Be at #INDUSTRY18

If you had any doubts about Jobs to be Done being a hot topic, look no further than #INDUSTRY18 in Dublin. Here’s why I’m going.

An all-new cabgfx.com

I finally wrapped up a new place to call home. Since this is definitely the most ambitious iteration yet, a little introduction is in order. Join me down memory lane.

Talking JTBD at UX Camp CPH 2018

I’m one of six up for doing an Ignite talk (5 min, hard limit) at this year’s UX CAMP at IT University next month. Exciting!