Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.
If you had any doubts about Jobs to be Done being a hot topic, look no further than #INDUSTRY18 in Dublin. Here’s why I’m going.
I finally wrapped up a new place to call home. Since this is definitely the most ambitious iteration yet, a little introduction is in order. Join me down memory lane.
I’m one of six up for doing an Ignite talk (5 min, hard limit) at this year’s UX CAMP at IT University next month. Exciting!