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People need glasses, not a map

Event: The Why + How of User Experience (UX)

Join me Nov 4–5, 2018, at this year’s Fagfestival, an industry conference for media and communications specialists, organized by Dansk Journalistforbund. Read more about the topic of my talk at the link above. (Note: All talks + content are in danish at Fagfestival.)

Event: Understand the Job of Your Users

At this year’s Fagfestival (Nov 4–5, 2018), I’m (also) doing a talk/panel-thing, together with Lars K. Jensen. Read more about this session at the link above. (Note: All talks + content are in danish at Fagfestival.)

Tools & Resources for Working with JTBD

Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.