Intro to Job Stories
A Job Story is a great way to introduce demand thinking to your team and coworkers, as both a workshop/intro tool, and as a format to keep insights visible over time.
Notes
Articles, thoughts and ideas on an infrequent schedule. Stay updated via 🦋 Bluesky, or sign up for my newsletter.
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People need glasses, not a map
Event: The Why + How of User Experience (UX)
Join me Nov 4–5, 2018, at this year’s Fagfestival, an industry conference for media and communications specialists, organized by Dansk Journalistforbund. Read more about the topic of my talk at the link above. (Note: All talks + content are in danish at Fagfestival.)
Event: Understand the Job of Your Users
At this year’s Fagfestival (Nov 4–5, 2018), I’m (also) doing a talk/panel-thing, together with Lars K. Jensen. Read more about this session at the link above. (Note: All talks + content are in danish at Fagfestival.)
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Be prouder of the things you make, than the checks you cash
Tools & Resources for Working with JTBD
Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.