Intro to Job Stories
A Job Story is a great way to introduce demand thinking to your team and coworkers, as both a workshop/intro tool, and as a format to keep insights visible over time.
Innovation
Here’s to the crazy ones […] because the ones who are crazy enough to think that they can change the world, are the ones who do.
The Technology Trap
Digital innovation is a hot topic. Everyone fears disruption. And yet we continue to ship software that does anything but eat the world.
How many apps on your phone do you actually use?
The Iron Law of Digital Innovation
Strategies, products and companies fail, when any of these components are out of sight. Jobs to be Done theory helps us focus on the intersection of all three.