Intro to Job Stories

A Job Story is a great way to introduce demand thinking to your team and coworkers, as both a workshop/intro tool, and as a format to keep insights visible over time.

The Technology Trap

Digital innovation is a hot topic. Everyone fears disruption. And yet we continue to ship software that does anything but eat the world.

How many apps on your phone do you actually use?

The Iron Law of Digital Innovation

Strategies, products and companies fail, when any of these components are out of sight. Jobs to be Done theory helps us focus on the intersection of all three.