Tools & Resources for Working with JTBD

Just about everything I’ve found on Jobs to be Done, a theory and toolset for understanding what drives customer behavior. Get my tools and resources, including free worksheets.

Demand Thinking •

casperk

About Casper Klenz-Kitenge

👋 Solo wiz, dad of two, never not learning 🇩🇰 Nørrebro, Copenhagen, Denmark ⚙️ My day-to-day is about finding solutions to real problems, making my work matter by helping people achieve their goals. You should sign up for my newsletter to get a fresh perspective on work.